Entries by siteitadmin

Google Recent Report: PPI and PUP

Another industry “game changing” point by Google. On Thursday, Google released a report (which they will be presenting this week at Usenix in Austin, TX), focusing on PPI networks (bundler practices) which are (presented as) the major cause for an unwanted installs (software, extensions, ad injectors) on an end user (referred to as “victim”) device: Similar to […]

Native Advertising – Compliance

Native Advertising has generated buzz among the digital media ecosystem and regulators. Native advertising becomes particularly interesting when it comes to mobile, where it is even harder to differentiate organic and sponsored content. It is probably one of the reasons that led the FTC to recently put in place a clear guidance with respect to […]